The Marketing Consultant & Dental Marketing Coordinator Synergy

Dental Practices
December 1, 2020

Are you one of many dental offices that have an in-house dental marketing coordinator? If so, you’re in good company. Many practices throughout the country, either have a full-time or part-time staff member that focuses on marketing in an effort to bring in new patients and increase revenue. If you’re reading this, you’re likely trying to understand why there might be an advantage to bringing on a marketing consultant even if you already have a dental marketing coordinator. The simple answer is that having both creates a perfect synergy that can result in remarkable revenue gains and patient satisfaction.

There are quite a few convincing reasons that this pairing can deliver maximum results for your practice. First, it’s important to understand that marketing coordinators often have only a few years of experience in the practical application of marketing, and therefore their breadth of knowledge and capabilities may be limited in some areas. Additionally, they may not have the resources or a marketing network outside of themselves to fully support their efforts. A marketing consultant often has a great deal of experience in all facets of marketing. There are many years in the industry means that they have access to other professional resources and an expanded network to call upon when needed. And they often have a solid understanding of how businesses run which can be instrumental in the implementation of successful marketing.

One of the biggest factors that make the working relationship between a marketing consultant and a marketing coordinator so beneficial to a practice is their division of roles. This is not a scenario of overlapping or duplicated efforts.

A consultant is naturally going to be a high-level strategist and a coordinator will typically fall into the role of practice representative and implementer. For example, a consultant may develop your social media strategy and provide direction on content and posts, while your in-house coordinator is able to take photos or live stream in your office to create those posts and capture events as they happen. In another example, perhaps your consultant is developing a program to track marketing ROI. In this scenario, your marketing coordinate has intimate knowledge of how your office works, which is invaluable in developing the best methods for collecting, storing, reporting and ultimately the adoption of that program. The marketing consultant will understand best practices and ensure that all the necessary data is collected and how that reporting will inform future marketing decisions.

These are just a few examples of the natural synergy between marketing consultants and dental marketing coordinators. The choice to bring on a marketing consultant to work with your marketing coordinate can create a great opportunity for a robust and powerful marketing program that is sure to be successful. So, if you feel like it’s time to reevaluate your marketing strategy and that you’re not seeing the ROI that you would like, it may be time to consider a marketing consultant. Just be sure that you understand how they intend to work with your coordinator so you’re getting the best value.